MARKETING: Drip Sequences
What is a Drip Sequence?
Drip Sequences are messages automatically sent to a Contact after they subscribe to your Audience. You can create several emails to go out in a cycle, one after the other.
Drip Sequences help you automate campaigns and manage one-to-one communication with your recipients. They can be sent in a sequence or at intervals, starting from the day a Contact is added to your Audience, e.g. Day 0 (the day a contact subscribes), then day 3, 7, 14. So, Drip Sequences are useful if you want to send an automatic message to contacts who join your Audience. When you set up a Drip Sequence cycle, messages will go out on a specific day of a Contact’s subscription period, according to how you set up the cycle.
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How do I create a Drip Sequence?
Navigate to Marketing > Audiences and click the title of the Audience you would like to create a Drip Sequence for.
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From the Audience Details page, click on the Drip Sequence Tab in the top navigation bar.
Now just click the +Message button.
Then, you will create your Drip Sequence message just like you would with a standard Campaign email, but in addition, you will indicate the Schedule & Send From Details.
Send After is the interval of time after the day/time the Subscriber was added to the Email Marketing Audience. Enter your desired number and select minutes, hour(s), day(s), week(s) or month(s).
Then, enter the Name, Subject, From Name, and From Email.
Choose Next when finished.
Now, choose your editing experience, either WYSIWYG (What You See Is What You Get) or Code Editor (for those who like HTML & CSS).
Next, compose your Message. Advanced Options are available. You can add a File Attachment by dragging and dropping or you can click Select Files.
Click Preview to see what your Message looks like. Choose the device (Desktop, Tablet, Phone) to view exactly how your audience will see it.
Click Save when you're ready.
What is a Drip Sequence Template?
A Drip Sequence Template is a pre-formatted email that you can use as a starting point to create Drip Sequences. It allows you to create the base framework of the Email so that you don't need to keep creating the same one over and over again.
How do I create a Drip Sequence Template?
Navigate to Marketing > Templates and click the + Add Template. Then select your Template Type: Drip Sequence Template.
Choose which Editor you would like to work in. Choosing the WYSIWYG Editor will allow you to switch to HTML at any time.
Choose a Title for your Template. This is only for your reference, it will not be visible when applied to a Drip Sequence.
You can select a previously-created Drip Sequence Template from the Select Template dropdown menu or start from scratch.
Both Editors can have Dynamic Data Placeholders (DDPs) that you can insert to automatically generate information specific to the reader of the Email.
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You can click the Preview button to see what the Email will look like when received. Click the desktop computer, tablet, or mobile phone icons at the top to see how it will appear for each device.
Once you are done click Save.
What happens next?
Now when you create a Drip Sequence your Template will be selectable from a dropdown menu (it will appear exactly as it does while creating a Drip Sequence Template). Apply the Template and tweak the Email however you like!